 The
single largest factor in the successful sale of any property
is:
"The accurate Pricing
of that property, relative to current market conditions."
Even a property that is well priced will only sell
if the buying public is aware of it. The "Marketing"
and "Exposure" of any property are crucial
factors and will undoubtedly help achieve a sale, usually
for the best possible price and with the least amount
of inconvenience to the Seller.
Here are just some of the components of Marcel's "Marketing".
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| The
Victoria Real Estate Board and its Computer System |
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 The
Victoria Real Estate Board has a modern Computer system
that shows every property listed for sale in Victoria,
on the Multiple Listing Service. This system is only accessible
by Licensed Realtors. Information is available for public
viewing at MLS.ca,
in a limited format, and through individual Realtor Web
Sites such as marcelpolderman.com.
The new system allows for multiple pictures to be displayed
along with the statistical information. From the time
that the Multiple Listing Contract is signed, it usually
takes 1 day for the information to become available to
other realtors and another day for it to be available
on MLS.ca.
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| Signage |
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 The
very recognizable DFH "Lawn Sign" announces
the property for sale. The sign includes the Company name,
Marcel's name, contact number, and Web Site Address. "Reflective
Night Stickers" make the signs
highly visible and easy to read whether it is daytime
or night. After 40 years of providing service in Victoria,
The DFH name receives instant recognition as a reputable
and trusted Real Estate Company. Our current Bus Signage
campaign has received exceptional response for the past
couple of years.
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| Video
Tours |
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 As
an added enhancement, there will also be a "Videol
Tour" of your property posted on his Website
at marcelpolderman.com.
The end result is that you get your Property Exposed
and "Sold".
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| www.MarcelPolderman.com |
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Marcel has a popular and professionally
presented web site that has received many Compliments
for its crispness, ease of navigation, useful links and
information. Your property will be a Featured property
with links to a detail page and on the "Listings"
page with a link to an additional photos page. The web
site is advertised weekly in the Real Estate Victoria
Magazine; on MLS.ca; on all individual ads; on for sale
signs and on all correspondence, including highlight sheets
of all properties that Marcel has for sale. |
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| E-Mail
Distribution |
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 E-Mail
programs allow for instantaneous transmission of clean
and crisp information dealing with new properties for
sale. These e-mails include data and photos along with
the MLS numbers, phone numbers, web site addresses and
an invitation to contact us for further information and/or
a viewing and showing of the subject property. Marcel
has in his address book, the names and e-mail addresses
of over 600 currently
licensed Realtors working in Victoria, as well as a full
Data Base of Clients.
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| Photo
Shoot of the Property |
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 Marcel
will do a complete photo shoot of your property emphasizing
the many features of the house, property and surrounding
area. From the photos taken, some will be selected to
appear in the real estate computer and on MLS.ca. Selected
pictures will also be used for the Web Site, including
a dedicated photo page; Print Advertising; and Highlight
Sheets. Visual presentation of any property is well received
by the buying public and helps potential buyers decide
that they should physically go and see the property, a
crucial step before a Sale can be attained.
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| Highlight/Feature
Sheets |
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A full Highlight/Feature Sheet will
be prepared for presentation to potential Buyers. This
sheet will show pictures of the property, statistical
and general information about the property and the surrounding
area. It will also provide contact numbers, web site addresses
and e-mail addresses for further information. |
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| Open
Houses and Realtor Tours |
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With agreement from the Sellers, prearranged
and advertised Open Houses and Realtor Tours will be held
to provide potential Buyers and Realtors with a viewing
of the property at a time that is convenient for them. |
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| Networking |
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14 years of experience in Real Estate
has taught Marcel the importance of networking, with other
realtors, his client base and casual contact with people
in general. We never know where Buyers will come from
so every opportunity to discuss current or upcoming listings
with the general public is taken advantage of. |
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